See Play Dream — experiential storytelling and creative technology agency team

Two decades of stories.

Bahram and Neda spent over twenty years in the creative industry. They shaped campaigns for Samsung, Nestle, Canon, Renault and Persil. Along the way, they built relationships with marketing strategists, creative directors, technologists and producers they trust and keep coming back to.

See Play Dream came out of a simple observation: creative technologies were evolving fast, but communication services weren't keeping up.

A network, not an agency

We've run an agency with over one hundred and fifty staff. We know what that model is good at, and where it stalls: the projects that don't fit neatly into existing service lines, the briefs that need a different kind of team every time.

See Play Dream was built around a different idea. For each project, we assemble a custom team based on the scope, the deadline and the budget. Strategists, designers, developers, producers, drawn from a network built over two decades of trusting each other under real deadlines and real budgets.

We tell stories. The form changes.

We don't start with the medium. We start with what needs to be said, then find the most interesting form for it.

A children's picture book. A board game manufactured by HABA. A short film. An immersive installation controlled from someone's phone. An autonomous display robot that stops people in a shopping mall.

This means we work with global brands and also with artists, nonprofits and publicly funded projects. The common thread isn't the medium. It's the storytelling.

Selective. Then all in.

We choose our projects carefully. When we say yes, we're involved all the way. Not handing it off to a team you haven't met. In the conversation, in the detail, from the first call to the final delivery.

We tell our own stories too. The book, the game, the film. It keeps us grounded. When we make our own work, we remember what it feels like to care about every detail.

Informal or professional? Both.

We're informal and direct. First names, honest conversations, no jargon, no posturing. If something isn't working, we'll say so early, and we'd like you to do the same.

We're also thorough. Every step gets covered. Briefs are clear, timelines are real, and nothing goes live without the thinking behind it being sound. Being friendly and being rigorous aren't in conflict. For us, one can't exist without the other.

We like to be involved from strategy through to delivery. Not every project needs that, but the ones that let us connect the thinking to the making tend to be the strongest. Whether we're working with a client directly or alongside their agency, the relationship works the same way.

We are mostly in Dubai or London but serving clients globally.